Example: Short Passage

Short Passage

A sociologist studies the influence of colors in business marketing. She notes that fast-food restaurants significantly rely on Orange and Green coloration in their signs and logos. She claims that orange and green colors subconsciously influence consumers to sire the food at the fast-food restaurants since they create positive feelings. This idea is known as the "mint chutney and honey spicy ''marketing theory, with mint chutney and honey spicy associated with these colors.

Question

Which of the following, if true, would best support the sociologist’sclaim?

A) A phone survey of adults who self-selected as fast-food diners found that most diners. preferred ketchup and mustard as condiments when ordering a sandwich.

B) A study of fast-food restaurant signs found that 45% of fast-food signs were in some combination of yellow and red, while 55% of fast-food sign were in a combination of other colors.

C) A randomized survey of adults found that a statistically significant majority found orange and green signs are more likely to prompt their appetite than signs in other common colors.

D) Fast-food restaurants that have red and yellow signage consistently have lower revenue per customers than restaurants that have signage featuring other colors

Answer

C) A randomized survey of adults found that a statistically significant majority found orange and green signs are more likely to prompt their appetite than signs in other common colors.

Tip

This evidence directly supports the idea that orange and green colors in fast-food signage influence consumers' appetites, which aligns with the sociologist’s claim about color influence in business marketing.